The haters like to say that Instagram is all about the perfect life, polished, filtered and posted in these little squares – but who has time for all that nonsense when they’ve got a ketchup-covered curtain-climber in tow? And when things get hard, both online and off, when wires get crossed, when food gets tossed, when I just feel a little lost, I remember that it’s my family I’m doing all of this for. And, of course, the incredible crew of other social media mamas who’ve always got my back, no matter how many days in a row I’ve been wearing the same nursing bra.
You are the reason I started #greydays, a campaign sharing our real stories and organising meetups IRL for us to talk about our battles with the blue-hued moments of motherhood. Not to mention that a portion of the profits from all #greydays merchandise we sell goes towards helping open up the conversation around maternal mental health.
If I were to describe what I do now, would you hate me if I said multi-hyphen mama? It’s definitely a job title that confuses poor old Joyce from next door. She understands what Papabare does – he writes novels. But me? Influencer is such an awful word, isn’t it? Cheerleader? Encourager? Impacter? Who knows? And really, who cares? I just go about my business, sharing my unfiltered family life, and hopefully starting a more authentic discussion about parenting.
I built this brand on honesty and I’ll always tell it like it is.
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