I updated my food journal for the week. You got the full truth on what I ate. What should I do while you read it and judge me?
B
P.S.—What does a FitMi coach wear to work? Do you dress like a gym teacher? This has been on my mind.
From: FitMiCoachWes1
To: Bmoney34
Sent: February 7, 1:16 p.m.
B,
I’m not judging you. I never would. This is all about making an informed plan. There’s no one size that fits all with nutrition and exercise. What trends did you notice? Did anything surprise you?
Here’s a couple potential changes based on how you reported feeling.
Based on your journal and your goals, you seem to want food and nutrition that helps you build more balanced meals. I curated some recipes and food suggestions for you to check out. You can access them here.
Keep healthy snacks around. A protein bar or a handful of almonds in your desk is more convenient than the trip to the vending machine to get M&M’s. Here’s a link to a resource we have on healthy and convenient snacking.
On that subject, peanut butter M&M’s seem to be a go-to snack? C’mon . . . if you’re going to go sweet, pick a better candy. Have you never had a Kit Kat?
What about exercise? How did it feel? I sent you some ways to get started. Keep track again this week—we’ll check in and see how you’re doing.
Wes
P.S. How does a gym teacher dress, and why has this been on your mind?
From: Bmoney34
To: FitMiCoachWes1
Sent: February 7, 6:38 p.m.
Coach Wes,
I’m picturing tube socks, polyester shorts, and a whistle around your neck. Close? I was worried you’d be a clone of my high school gym teacher. I’m just trying to put an image with your horrible taste in candy. Kit Kat? I thought you said you went to college—didn’t they teach you anything?
To your question, aside from walking to the curb to meet my Lyft or rushing for the train, I didn’t do much exercising this week. Did I fail my assignment?
B
P.S. Can coffee count as water? I’ll give you my firstborn child if you don’t make me give up coffee.
From: FitMiCoachWes1
To: Bmoney34
Sent: February 7, 6:45 p.m.
B,
You didn’t fail. It’s a process, and you won’t get everything right on the first try—don’t expect yourself to. Also, there is no one right way. Let me help you find a plan where you can stay motivated. What kind of exercise do you enjoy? You mentioned the dance class, which is excellent. Do you want to do that more? In the meantime, I want you to try at least three of the everyday suggestions （taking the stairs, getting up from your desk, etc.） for the next few days and one cardio option.
I won’t make you give up anything, but here’s some information we have on caffeine consumption if you’re interested.
Wes
P.S. I don’t own tube socks, but P.E. was my favorite subject in school.
Pearl popped her head into my open door. “Mason’s here. You have a few minutes?”
“Sure.”
“C’mon,” Pearl said, motioning to Mason.
He sauntered in and called over his shoulder, “You’re going to love me. Eventually!”
Her response of “Unlikely” faded as Mason pushed the door closed, unfazed by Pearl’s disdain.
“We have a problem. HottrYou just launched their new campaign.” Mason slid his tablet, where the website for our biggest competitor loaded, across my desk, and he tapped a video.
A deep voice spoke as the screen slowly filled with fitness models in bathing suits. “There’s a hot body in all of us. We’ll help you unlock it. But no two bodies are the same—how do you know where to focus? We can help. HottrYou team members will work with you to create a plan. Your hot body is ready to meet the world. Let us help you show it off.”
“This is the first time they’re promoting coaches even though we heard rumors they were looking into it.” Mason’s summary was unnecessary. “How do you and Cord want to play this? You’ve never wanted to hit below the belt with them, but . . .” Mason pointed to the screen again, his words hanging in the air.
“Do we need to respond? They’re pitching something different from us—this is all about physical appearance. Nothing about health.”
“I think you’re giving consumers too much credit. We know it’s different—to most people, it doesn’t sound different. We could launch a counter ad—a play on theirs that’s subtle. Or we push that we already do this. Do we have enough coaches available to handle an influx?”